WE STRUCK GOLD - Release New Single "Giving Up On Giving In"

We Struck Gold release their new single ‘Giving Up On Giving In’ on all streaming services on the 28th January 2022. The song is accompanied by a music video (Shot by Loki Films) which is linked below, and kickstarts the bands new release cycle. Over the campaign, the band have already picked up coverage with Total Rock Radio, BBC, Sonic Perspectives, Dreambound, Idioteq and more. The band have built a die-hard fan base through extensive touring across the UK and have surpassed 1,200,000 streams on Spotify alone across previous releases. Following shows with Blood Youth, The Hell, Acres, RXPTRS, Borders and more the band will never give up and continue to go from strength to strength.

Omar Al-Hinai "The false sense of self is truly alive. The harrowing voice, urging on a resentment of accomplishment; feeding off the fear of failure. It is often believed that we are the fabricators of our own cynicism of failure, yet all it takes is one step back to consider... is that voice truly ours? This is a battle that we each share in our own lives. Giving Up On Giving In marks the beginning of our war, waged on self-doubt for the reclamation of desire and purpose. The strategy - total aggression. Ruinous rhythm guitars dictate the stomping ground, while intense vigour seeps through every beat of the drums. Every line captures the frustration and relentlessness of an issue that we as a band can all relate to. This is our middle finger to doubt and the doubters. Apply it, perceive it.”

Have you found yourself questioning why we as a social collective conform so effortlessly, what our purpose is, are we in control of our lives or simply floating through the plains of a perceived existence? Are our dreams our own construct, or the design of a different entity. These are the very questions that We Struck Gold have delved into since their last release of To Conquer A Fear // All Life Is Divine. The band has reinvented itself; immersing in the dreamlike state that they found themselves in when asking those very questions. They are the Architects of their own path. Bare witness as their truth unfolds. Visualise it, live it, perceive it.