NATIVE JAMES Release New Single, "Dumb Bruddah" Via Sharptone Records

Hot on the heels of winning One To Watch at the AIM Independent Music Awards, Native James today releases his brand new defiant single, DUMB BRUDDAH via SharpTone Records. Opening with an old school style nu-metal riff, the track explodes into Native’s signature vocals, commanding attention from the off. Native has also revealed the official music video, which sees him pay homage to classic 00s nu-metal videos, including the recreation of the renowned scene from Korn’s Freak On A Leash. Filmed and directed by Thomas Brooker, the video can be seen below.

Native has explained, "DUMB BRUDDAH is about that inner feeling where you’re at your limit. You’ve had enough; enough of people treating you like shit, like they don’t care, like you're worth nothing. This a call out to those people that disregard you, put you down and make you feel weak. Taking the power and standing up for yourself when you’ve hit that limit." Listen here.

This summer saw the grime/metal rising star return with new music, freshly signed to his new label home SharpTone Records. His galvanizing single Never Been Scared packs a punch straight out the gate, and features grime legend Frisco who is best known for being a member of collective, Boy Better Know. Listen here. Native also revealed the official music video, which can be seen here. Teaming up once again with his long-time collaborator, the striking black and white visuals were directed by Reece Selvadorai.

Native had a jam-packed Summer playing festivals such as Download, where Native welcomed Frisco onto the stage to perform their track Never Been Scared, and also Professor Green to showcase their track BLOCK - RR live in front of a raucous crowd. He also performed at 2000 Trees, Latitude, and international festivals such as Paaspop in the Netherlands, Rock La Mures in Romania, and the huge Pohoda festival in Slovakia. This year has also seen him support the likes of Enter Shikari, Don Broco, Nova Twins and Hyphen.

Native James is a genre-bending artist hailing from Ipswich, combining grime, rap, punk, rock and metal. His unique sound is instantly recognisable, and perfectly complements his lyrical prowess. Native has quickly become one to watch on the live scene, gathering an ever-growing rabid fanbase. Building a community and uniting people is something incredibly significant for Native, and a key element of his live show. Signing to SharpTone and the release of Never Been Scared marks an incredibly enthralling new chapter for the artist; it's impossible to ignore the huge and innovative waves that Native James has already been making, and he’s only just getting started so watch this space