Finnish alternative rock act HOKKA unveil their striking new “Death by Cupid’s Arrow” official music video, delivering a sharp blend of emotional weight, modern edge, and cinematic atmosphere. The release showcases a darker, more intimate side of alternative rock, pairing haunting melodies with a sense of tension that lingers beneath every note and frame.
Led by Joel Hokka, former frontman of Blind Channel, the project marks a bold creative chapter rooted in vulnerability and reinvention. Hokka is joined by Pauli Rantasalmi, founding member of The Rasmus, whose signature melodic sensibility adds depth and texture, while Jimi Aslak on drums drives the track with restrained power and precision. Together, the trio form a lineup that balances experience with fresh creative intent.
“Death by Cupid’s Arrow” explores themes of love, obsession, and emotional damage, framing romance as something both intoxicating and destructive. The music video reflects this duality through moody visuals and a sense of controlled unrest, amplifying the song’s emotional tension and giving form to its bittersweet, piercing narrative.
With this release, HOKKA establish themselves as a compelling new force within Finnish alternative rock. “Death by Cupid’s Arrow” is not just an introduction, but a statement — refined, emotionally charged, and unafraid to expose the scars left behind when passion cuts too deep.
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