Alternative metalcore sisters THE PRETTY WILD have unveiled the official music video for their latest single “PARADOX,” taken from their debut album zero.point.genesis, out November 21 via Sumerian Records. The video captures the band’s intensity and theatrical edge while giving fans a taste of what’s to come from their first full-length release.
“PARADOX” embodies the duality at the heart of THE PRETTY WILD’s sound — blending haunting melody with razor-sharp aggression. The track explores themes of conflict, rebirth, and self-discovery, set against a backdrop of crushing riffs and soaring hooks. Vocalists Jyl and Jules trade harmonies and screams in a way that is both visceral and cathartic, showing why the band has quickly become one to watch.
Directed by Mason Wright, the official music video delivers a cinematic punch, intertwining raw performance shots with vivid symbolic imagery. The result is a visual representation of the chaos and clarity found within the song, making “PARADOX” as engaging to watch as it is to hear. Fans can experience the video now on the band’s official YouTube channel.
With zero.point.genesis arriving November 21, THE PRETTY WILD are ready to step into the spotlight in a big way. “PARADOX” is just the beginning — a bold declaration that this debut album won’t just make waves, it will redefine them.
Pre-Order 'zero.point.genesis':
https://sumerian.lnk.to/zeropointgenesis
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