New York City’s Advents return with their latest single "Counterfeit Love," arriving Friday, August 29th through InVogue Records. The track is paired with a striking music video that premieres the night before at 9pm ET, translating its energy into a gripping visual experience.
“‘Counterfeit Love’ is about being in a situation you know isn’t right but leaning into it anyway,” explains drummer Joe Koza. “The song pushes and pulls from start to finish, and I love the way the video captures that. We built on a bit of everything we’ve done as a band up to this point, and we’re really proud of how it all came together.”
"Counterfeit Love" pulls Advents into dangerous territory, both lyrically and sonically, diving into the rush and desire that feels thrilling even when we know it is destructive. The track leans into that tension, capturing the push and pull between clarity and compulsion, the warning signs we recognize but choose to ignore. Advents channel this energy through their signature mix of atmosphere, heaviness, and urgency, with new vocalist Tyler Simpson stepping up alongside Kevin Chapilliquen, Sebastian Ferlin, and Joe Koza to deliver their sharpest performance yet. At its core, the song is about the strange comfort found in authentic inauthenticity, where even counterfeit connection can feel more real than the silence of what-ifs. The result is dizzying, dangerous, and completely addictive, a perfect reflection of everything Advents do best.
Rising from the heart of New York City, Advents is carving out their own corner in the modern heavy music world with no interest in following the rules. The band did not quietly step onto the scene, they grabbed heavy music fans with a sound that is equal parts cathartic and cinematic. Built on the foundation of four artists who are not afraid to take risks, Tyler Simpson, Kevin Chapilliquen, Sebastian Ferlin, and Joe Koza each bring something different to the table, pushing the project forward with drive and intention.
Blending atmospheric textures with the punch of metalcore and the weight of hard rock, Advents has been steadily leveling up with every release. Their music is immersive by design, introspective and explosive in equal measure, and it is meant to connect with listeners on more than just the surface. What started as raw and aggressive has grown into something more layered and thoughtful. The band has become sharper, more focused, and more fearless in their storytelling, with their new vocalist Tyler Simpson bringing his own dynamic presence to the vocal front.
With more than 10 million streams and counting, Advents is already making waves far beyond their home turf. Their breakout EP, PERSONA MELODIES, delivered standout tracks like “CHROMA” and “NEVER GAME OVER,” both of which passed the one million stream mark. They have landed placements on major Spotify playlists including All New Metal, and earned top 10 positions on iTunes Rock and Metal charts in Australia and Finland. Behind the scenes, they have worked with producers Ricky Armellino of Ice Nine Kills and Currents, and Jonathan Dolese of Emmure and D.R.U.G.S. Together they helped fine-tune a sound that hits hard but always moves forward.
Now signed to InVogue Records and fueled by the momentum of their single “Liminal,” Advents has been deep in the creative process. With new material in the works, the band continues to refine their sound and explore just how far they can take it. Each step forward is a reminder that they’re only just beginning to tap into what Advents can truly become.
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