Seattle-based alternative act AVOID has released a bone-rattling new single in the form of ‘My World’. Their latest offering follows the double single "COWABUNGA"/"Split (Kill It) released earlier in the year and is out now on all streaming platforms via Thriller Records HERE
Speaking on their new single, charismatic frontman, Benny Scholl shares:
“We’re so stoked to share this track with y’all. From the second we started writing it this has been one we’ve been excited about it, " exclaims Scholl, adding: "It’s a song to turn up loud and say “fuck it” to anything getting you down. In my humble opinion, it also shows off every side of the band and gives you a taste of a little bit of everything that’s coming with future releases. Blast this shit, and welcome to My World”
Engaging, edgy, erratic, irreverent, wild, vibrant, fun… there’s certainly no shortage of adjectives to describe AVOID and their quest to fuel that feeling of being a part of something.
Evoking nostalgia for the kind of music that seeps into your soul, the Seattle five-piece channel the musical legacy synonymous with their hometown while blissfully genre-hopping to create something entirely new. Good times with a message of inclusivity, with a drive to bring passion, innovation and provocation back to heavy music and pull in the community around it, AVOID crackle with the energy of a young act ready to take the world by storm.
Carving his own path hustling promoting shows and managing bands, the band’s inimitable future frontman Benny Scholl knew early on the dedication it would take to be successful in the music business. Meeting impressive guitarist Nick Olson, he turned his hand to playing music, deciding he would be unlike any other frontman he had seen, and on enlisting Chris Echols (guitar), Luke Ryder (bass), Paul Jaton (drums) some of the top talent in the local scene became AVOID, releasing their debut album Alone in 2018.
While the world fell silent in 2020, the band seized the moment to make noise with the release of their attention-grabbing EP The Burner - and it got LOUD. Securing a sponsorship with NASCAR which turned their passion into promotion, they had their music and band branded vehicle in the official video game. Singer Benny Scholl went viral with his accidentally acapella rendition of the National Anthem at the NASCAR Vegas race, endearing himself to sports commentator Jim Rome who ran with coverage of the event for weeks. They also forged a long term partnership with SiriusXM, taking over the airwaves on Octane and Liquid Metal with ambassador single “Song About James”, which incorporated their lyrical muse James “Jeopardy James” Holtzhauer in its marketing.
With new tracks "My World", “COWABUNGA” and “Split (Kill It)” setting the tone for a new era for the band, AVOID are ready to spread their brand of infectious hedonism that injects some magic into the mundane. Bringing twists on the art, the media and methods of the 90s/00s into the modern-day.
This is the start of something important, something defining - and AVOID are bringing everyone along for the ride. Hold on tight, it’s about to get weird.
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