SELF DECEPTION Release Video For New Single "THE WEDDING"
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Sweden's modern metal frontrunners SELF DECEPTION unveil the new single "THE WEDDING" ahead of the upcoming Napalm Records debut album One Of Us, out on May 15. This energetic modern rock anthem features a particularly dark and twisted storyline, delivered through the powerful mix of clean vocals and aggressive screams, accompanied by the heavy combination of dynamic, groovy beats and crushing riffs. The band continues to raise the bar for contemporary rock with their seventh studio album!
"THE WEDDING" came into life while the band spent two weeks in Spain for writing sessions, and in the middle of it, drummer Erik Ingels Graham got married. "All of our families came along, and it turned into this beautiful mix of celebration and creativity. On the very night of the wedding, we ended up writing 'THE WEDDING' — but instead of capturing that fantastic day, we twisted it into a dark, dystopian story about a couple who secretly want to kill each other," comments SELF DECEPTION vocalist Andreas Clark.
Watch the official music video for "THE WEDDING" — BELOW!
Known for their fiery fusion of anthemic modern metal and powerful melodic rock, SELF DECEPTION have shared stages with the likes of Electric Callboy, Danko Jones, and Adept since their 2009 debut, while racking up millions of streams and video views – including their viral 2022 hit "Fight Fire With Gasoline," with tens of millions of streams. Written on the road during the heaviest touring of SELF DECEPTION's career so far, One Of Us is a cohesive album full of character, made for the stage — and the pit!
SELF DECEPTION about One Of Us:
"One Of Us is our new album, inspired by life on the road and the energy of the live stage. Touring so much has put us in a kind of 'live bubble,' and that feeling runs through the songwriting. The album revolves around outsidership and the desire to belong. On tour, we meet many lost and lonely people, all seeking a few hours of escape where they can disappear into a rock show. With One Of Us, we want everyone to feel part of something bigger, to feel like one of us."
From massive pit churners to creative storylines and choruses full of hit potential, the energy on One Of Us is unmatched. The band has a busy festival summer following the album's release, so fans will get the first chance to experience these new tracks live at several major European rock and metal festivals. With One Of Us, SELF DECEPTION is ready to push contemporary rock to the next level! The album will be available digitally and in several physical formats, with cover artwork created by Alex Tillbrook, who is well known for his work on the hit Netflix series "Stranger Things," as well as for collaborations with artists such as Metallica, Blink-182, and Sleep Token.
Bone-crushing album-opener and title track "ONE OF US" takes no prisoners, unleashing the heavy modern metal side of the Swedish powerhouse: Fusing relentless hardcore energy, in-your-face lyrics, and high-voltage attitude, the track hits with unstoppable force. Following track "TIME'S UP" features an absolute hit chorus, fresh hooks and high-energy instrumentals, while emotional "DON'T B E L O N G" addresses the difficult themes of addiction and mental health battles — the combination of hauntingly beautiful melodies, multifaceted vocal performance and heavy rhythm section carry this sentimental track. Further highlights on SELF DECEPTION's new 11-track offering include "THE WEDDING" and "BREAK!." with its heavy-hitting drums, electronic influences and yet another irresistible sing-along chorus. "ENTERTAINED" delivers one of the heaviest breakdowns on the album, before "GODDAMN ME" brings the record to a powerful close.
ONE OF US TRACK LISTING:
"ONE OF US"
"TIME'S UP"
"WAKE UP"
"DON'T B E L O N G"
"DEATH OF ME"
"BREAK!"
"THE WEDDING"
"KETAMINE COWBOY"
"BLAME"
"ENTERTAINED"
"GODDAMN ME"
SELF DECEPTION Live 2026
5/2 — Kopervik, Norway — Karmøygeddon Metal Festival
6/4 — Sölvesborg, Sweden — Sweden Rock Festival
6/12 — Leeuwarden, Netherlands — Into the Grave Festival
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